Facebook and Twitter’s new focus on ad transparency is a welcome, flawed improvement

Facebook and Twitter have, within a few hours of each other, revealed new ad transparency measures this week. In both cases, the company in question reveals more details about what ads each account or page is running. It’s also offering further insights on political ads. Trouble is, it all depends on how much effort the users are willing to put into doing the research. Twitter opened its Ad Transparency Center, which allows anyone to look up a particular Twitter handle to see which ads the account has run in a massive public archive. You don’t need to be logged into…

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