How to gain consumer trust for your ICO launch in 2018

Initial Coin Offerings (ICO) offer an attractive, alternative form of fundraising, harnessing cyber currencies instead of approaching banks and VCs. 2017 saw more than 200 ICOs raise a combined total of over $3 billion as early-stage startups, and investors have jumped in with two feet. However, while the prospect of raising money without having to sign your life away to bankers, or enter the VC ‘shark tank’ may make early stage startups’ mouths water, companies raising through ICOs still have to convince individuals to invest in their projects. And with the Securities and Exchange Commission (SEC) having charged a number of…

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