YouTube copying Snapchat Stories actually makes sense, for once


Just when you thought everyone was done copying Snapchat, another big tech company enters the clone club: YouTube. But for once I actually think it makes complete sense. YouTube’s approach is called ‘Reels’, and the company outright admits it’s its own spin on the stories format in an announcement blog post. The feature was introduced along with the expansion of the Community tab, a section of YouTube to help creators interact with audiences. While the tab was originally limited to a few creators, now it’s rolling out to everyone with 10k subscribers or more. Reels will be part of the…

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